ABOUT US

SoCo Home

What began in 2019 as The House of Jaole, a curated design and art practice, has evolved into SoCo Home, a celebrated lifestyle store offering distinctive furniture, homeware, art, and décor crafted to bring beauty, meaning, and depth to everyday spaces. Rooted in soulful design, natural textures, and a deep love for intentional living, our collections reflect quiet elegance and a sincere respect for the harmony between form and feeling.

SoCo Home draws from a legacy of design curiosity and a refined sensitivity to detail. Built on founder Jasmine Senthumule’s passion for well-made pieces and the stories they carry, the brand is defined by its commitment to timeless aesthetics, quality materials, and a grounded, expressive style.

Today, SoCo Home stands as a leading lifestyle destination for those who seek connection, authenticity, and beauty in the spaces dearest to them. Our aesthetic blends clean contemporary lines with the warmth of handcrafted elements, resulting in a signature style that is both modern and enduring. Every collection is a quiet celebration of craft, culture, care, and considered luxury without compromise.